Overview
Audia is a newly established, Milan-based manufacturer of high-end audio equipment. Rooted in Italy’s tradition of design excellence, Audia combines cutting-edge technology with refined aesthetics to deliver premium sound experiences. As a fresh voice in a market dominated by long-established competitors, Audia seeks to distinguish itself through innovation, contemporary design, and uncompromising quality.
OBJECTIVE
Design a distinctive and memorable logo for Audia that captures the brand’s identity as a contemporary, forward-looking, and aspirational audio company. The logo should communicate sophistication, innovation, and trustworthiness, appealing to discerning customers who value both design and performance.
Initial logo concepts stemmed from experimenting with a repeating ellipse to create letterforms. This led me to explore the idea of sound waves interacting within a confined form.
Once I had established the outer bounds of the logo, I began to play with the interior shapes to see how they could convey movement of waveforms. The logo needed to be dynamic while still feeling cohesive and visually harmonious to reflect Audia's commitment to innovation and quality.
Refining the logo further, I layered a variety of waveform shapes within the same container. The opacity of each layer ranges from 40% to 100% which provides a sense of depth and movement.
Final logo set with colour and typeface pairings. The secondary logo has been simplified for smaller applications. Source Code provides a unique
Logo paired with magnified crops of individual layers to highlight its construction.
